Creating Your Course With AI vs Growing a Course Business
Last updated October 2026

Homepage, November 2026
Built for
Experts who sell what they know
From $35/mo

Homepage, November 2026
Built for
Growing course businesses with communities
From $109/mo
Overview
Mini Lessons Academy and Thinkific both host courses, enroll students, and take payments. They help with different stages of the work.
Mini Lessons Academy is an AI course creator that turns your expertise, documents, or videos into a finished online course, then hosts it and sells it for you with Stripe checkout built in. Thinkific's tagline is "Serious growth. Surprisingly simple." It's a course business platform, and its official AI features are a course outline generator and a quiz generator.
This page uses each company's own website. Mini Lessons Academy publishes this page, so we've stuck to facts each company states about itself.

Before You Compare
Creating a course needs help with the content itself. Growing a catalog needs selling tools: bundles (several products sold together), upsells (extra offers after a purchase), and payment plans (paying in installments).
Some platforms include discussion spaces and live events for students. If community is central to your offer, check what's included on each plan.
Compare the plan price, any transaction fee (the percentage a platform keeps from each sale), payment processing fees, and paid add-ons.
Product
Thinkific is built for creators and companies that sell courses as a business and want to grow, with mature checkout tools, communities, and student management.
Coupons, bundles, upsells, order bumps, multi-currency, and payment plans suit a growing catalog.
with live events, so students can learn together.
longer than MLA's 7-day trial.
on every plan.
Product
Mini Lessons Academy is built for coaches, consultants, and subject matter experts who want to turn what they already know into a course people can buy. You can start from an idea, or upload PDFs, docs, slides, or a YouTube link. MLA builds a full course in minutes. MLA has 100,000+ courses created and an 83%+ completion rate.
MLA builds complete lessons, quizzes, exams, and speaker scripts from your own material. Thinkific's official AI builds an outline and quizzes; you write the lessons.
Upload PDFs, docs, slides, or a YouTube link, and use the "keep my document" option to keep your text as written.
MLA starts at $35/mo ($300/yr). Thinkific starts at $109/mo ($82/mo billed annually).
MLA includes 10 to 100 email campaigns a month by plan. On Thinkific, bulk email to students starts on Grow ($219/mo).
Comparison
| Feature | ||
|---|---|---|
| Built mainly for | Creating a course with AI, then selling it | Growing a course business and catalog |
| Start from your own files | PDFs, docs, slides, YouTube link | Not documented |
| What the AI builds | Full course: lessons, quizzes, exams with AI grading, speaker scripts | Course outline and quizzes; AI teaching assistant on Plus |
| Ebooks and audiobooks | Yes | Not mentioned on site |
| AI video | Slideshow, presenter, cinematic (allowance by plan) | Not mentioned on site |
| Sell courses | Stripe | Thinkific Payments, Stripe, or PayPal |
| Platform fee per sale | 0% to 5% depending on your plan. See pricing | None with Thinkific Payments (standard processing fees apply). Third-party gateway surcharge: Start 2%, Grow 1%, Expand 0.5%, Plus 0% |
| Selling tools | Storefront, bundles, subscription tiers, landing pages | Coupons, bundles, upsells, order bumps, payment plans, multi-currency |
| Courses and products | Unlimited | Unlimited |
| Students | Unlimited | 10,000 current students on Start, Grow, and Expand |
| Email campaigns, 10 to 100 a month by plan | Email automation templates on every plan; bulk email on Grow and up | |
| Communities | Lesson comments: open discussion, or private questions to you | With live events |
| SCORM | SCORM 1.2 and 2004 | Import, Plus only |
| Branded mobile app | No | $199/mo add-on |
| Free plan or trial | 7-day free trial | Free plan. 30-day free trial |
Pricing
USD list prices.
$35/mo or $300/yr
$75/mo or $660/yr
$150/mo or $1,300/yr
Custom
7-day free trial on monthly plans. 30-day money-back guarantee on every plan.
$109/mo or $82/mo billed annually
$219/mo or $164/mo billed annually
$499/mo or $374/mo billed annually
Custom
List prices from Thinkific's own pricing page.
How to compare total cost: at $2,000 a month in sales, MLA Hustlers costs $35 plus a $100 fee, and Thinkific Start costs $109 (monthly billing), plus a 2% ($40) surcharge if you use a third-party gateway instead of Thinkific Payments. At higher sales, compare MLA Legends ($150/mo, 0% fee) with Thinkific's plans. Payment processing fees apply on both.
Who Each Fits
For example: a fitness coach turning a training guide into a paid course and audiobook; an expert testing a first course before investing in a larger platform.
For example: a course business with several programs and a student community; a training company selling bundles in multiple currencies.
Your Decision
Mini Lessons Academy suits you if you want the course itself built from your expertise, then hosted and sold from one place, at a lower monthly price.
Thinkific suits you if you're growing a course business and want mature selling tools, community, and room to scale a catalog you've already built.
The question is whether you need help creating courses or help growing a course business.
Some creators use MLA to build courses, ebooks, and lead magnets from their material, then export it to host elsewhere. MLA exports PDF and DOCX on every plan, and SCORM on Founders and up. You can also embed a course page on another site with MLA's embed code (an iframe). Thinkific imports SCORM on its Plus plan; on other plans, upload the PDF, DOCX, or audio files to lessons.
FAQ
Yes, if you want AI to create the course. MLA builds full lessons, quizzes, and exams from your documents and includes landing pages, Stripe checkout, and email campaigns, starting at $35/mo. If you're growing a large catalog and want communities, upsells, and a branded app, Thinkific offers more of that.
Thinkific's official AI features are a course outline generator and a quiz generator that works from your existing course content. An AI teaching assistant for learners is on the custom-priced Plus plan. It doesn't write full lessons for you.
MLA starts at $35/mo and Thinkific at $109/mo ($82/mo billed annually). MLA charges a per-sale fee of 5% on Hustlers and 2% on Founders (0% on Legends). Thinkific Payments has standard processing fees and no extra sales fee. With a third-party gateway, Thinkific adds 2% on Start, 1% on Grow, 0.5% on Expand, and 0% on Plus. Regional limits apply (thinkific.com/pricing).
Thinkific, with 30 days. MLA has a 7-day free trial on monthly plans (annual plans have no trial) and a 30-day money-back guarantee on every plan. Neither has a free plan.
MLA exports SCORM 1.2 and 2004 on Founders and up. Thinkific lists SCORM on its Plus plan, for importing and delivering SCORM content inside Thinkific.
Mini Lessons Academy reports an 83%+ completion rate across 100,000+ courses created. Short lessons, built-in quizzes, and a clear outcome for each module are part of how MLA structures every course.
Run the same document through each one and compare the drafts side by side.